Special Issue of IJRM (Sage) on "Rural Marketing: Marketing to Rural, Poor, or Disadvantaged Consumers". Download the CFPs from http://irm.sagepub.com/
Pratik started following the work of Sanjit Kumar Roy, Coventry University, Marketing and Advertsing.
Pratik started following the work of Rajnish Prasad.
Pratik started following the work of Hemant Pullabhotla, Cornell University, CIPA.
Institute of Rural Management Anand
Faculty Member, Marketing
Assistant Professor
Thesis Title: Market Orientation in Not-for-profit Organisations: Conceptualisation, Scale Construction, and Impact on Performance
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